Selena Gomez and Demi Lovato Reunite for Rare Beauty Campaign

Selena Gomez and Demi Lovato have reunited for a new marketing campaign for Gomez's cosmetics company, Rare Beauty, on October 28, 2026. The Hollywood Reporter and Variety both report that the promotion is titled Still Making Each Other Blush. The campaign introduces a product offering named The Delena: Soft Pinch Blush Bundle, referencing the nickname fans assigned to the pair during their time on the Disney Channel. [1][2]

The Hollywood Reporter reports that the new bundle includes Rare Beauty's Soft Pinch Liquid Blush in two individual favorite shades, named Hope and Virtue, along with a Soft Pinch Blush Brush. Variety reports that the release is a limited-edition bundle. Variety also reports that the campaign visual materials recreate scenes from the performers' 2009 film Princess Protection Program and their early collaborative YouTube videos. [1][2]

Gomez began her television acting career on Barney and Friends before starring as Alex Russo on the Disney Channel series Wizards of Waverly Place from 2007 to 2012. She later signed with Hollywood Records in 2008 and released music with the group Selena Gomez and the Scene. [8]