Busan Film Market Expands AI Programs and Spotlights Regional Cinema

environmental conditions, Deadline and Yahoo report that Ellen YD Kim, chief of the Asian Contents and Film Market, detailed new initiatives at the Busan International Film Festival industry platform. The market launched three new programs last year that are now entering their second edition. Deadline reports that these programs are beginning to yield tangible results. [1][3]

Among the initiatives, the InnoAsia program hosts panels, workshops, and events that focus on advanced technology and business strategies. According to Deadline, these events cover artificial intelligence, virtual production, microdramas, virtual reality, augmented reality, and branded content. The program includes an artificial intelligence works in progress showcase to introduce emerging tech projects. [1]

Deadline and Yahoo report that Kim discussed the recovery of Korean cinema in 2026 alongside recent policy adjustments implemented by the South Korean government. The market platform is also featuring specific regional spotlights on the film industries of Thailand and Japan. [1][3]

In a related development within international film markets, Variety reported that the International Classic Film Market is taking place at the Lumiere Festival in Lyon, France. The event focuses on the heritage film business, examining how restoration and changing audience habits affect classic cinema distribution. Variety notes that classic films are attracting larger audiences, particularly among younger viewers. [2]